Stagwell Marketing Cloud’s 2023 State of Comms Tech Report outlines the comms tech landscape as it stands today, introducing the idea that to survive as professionals in the communications industry, comms pros will need to become “communications engineers.”
And while this might sound intimidating, this is an exciting thing. With over 700 tools on the market in the PR, social media, and communications categories, it’s more important than ever that comms pros are educated about the tools they are using and the potential that lies in their tech stack. Along with an analysis of the current tech landscape, the report proposes six predictions for the comms tech industry in 2023.