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PRophet's CMO on their Webby win
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications
Latest stories
Ignoring AI tools? Your employees are being left behind.
Leaders, it's time to get in the game!
MarTechWhat's a Digital Asset Management (DAM) System?
It's a collaborative way to store and organize creative components.
MarTechGenerative AI for market researchers 101
“I think that generative AI is going to be a market researcher’s superpower. It’s going to enhance what their current capabilities are.”
Xander Jefferson, Product Manager at QuestAI
MarTech
Ignoring AI tools? Your employees are being left behind.
Leaders, it's time to get in the game!
MarTechWhat's a Digital Asset Management (DAM) System?
It's a collaborative way to store and organize creative components.
MarTechA quick guide to getting started with AI, for marketers
In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.
MarTechExperts weigh in on merging AI with your marketing strategy in 2024
Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.
MarTechTake five minutes to elevate your marketing POV
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Media
The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
MediaIs your creative team still wasting time on A/B tests?
Generative AI tools can help make creative asset production more efficient.
MediaWhat is ad tech?
Understanding the ad tech ecosystem, and how to harness its power.
Media2023 gave us reasons to be optimistic about the film industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
MediaResearch
3 brands that made a splash this January—and why you should care
See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.
Research4 Ways AI Can Make Focus Group Reporting Less Hellish
Automate the worst parts of your job.
ResearchWhy buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
ResearchHow to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
ResearchCommunications
PRophet's CMO on their Webby win
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
CommunicationsHow to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
CommunicationsThe marketer’s guide to media monitoring
Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.
CommunicationsGet marketing insights from the experts
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We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.