Harris Quest Research
Market research products built by The Harris Poll
Conduct and analyze market research in real time with cutting-edge technology for modern researchers.
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Unleash brand insights with AI-powered tools
Since 1965, The Harris Poll has been a leader in research, polling millions of people on the trends that are shaping our modern world. Harris Quest is a suite of technology for researchers, built from decades of empowering marketers with real-time, trusted insights.
QuestBrand
Learn where you stand
Understand the perceived value of your brand with a brand equity score based on QuestBrand’s industry-vetted model. Measure brand momentum, consideration, quality, and familiarity for yourself and your competitors.
Measure your brand equity
QuestDIY
Create, target, and deploy surveys in minutes
Craft customized marketing research surveys using AI and monitor the results in real time in a comprehensive analytics dashboard.
Conduct custom research
QuestCX
Enrich the customer experience
Create, launch, and manage CX surveys designed for your business to capture customer feedback across the right channels at the right time—and foster deeper customer connections as a result.
Connect with your customers
QuestIC
Build your customer community
Bring customers into a unique brand community platform to research and test your marketing strategy. Better understand campaign effectiveness and user habits while also trialing a comms plan or a new concept—all in one place.
Connect with your customers
QuestAI
Analyze unstructured market research data in minutes
Use natural language processing and analysis to discover key themes, speakers, and pain points within focus groups and open ends.
Expedite text analysis
Into the cloud
Elevate your research POV on Into the Cloud
Generative AI, marketing, and the industry's carbon footprint
We used QuestDIY to survey consumers in mere hours.
ResearchHow to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
ResearchRequest a demo
Get your head in the Cloud.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.