The Marketing Procurement iQ Conference

Lindsay Hong, CEO of SmartAssets, and a special guest from a leading FMCG procurement team, lay out the best practices for sourcing the latest marketing technology, including:

• How to keep in tune and learn about the latest solutions on the market

• Identifying tech gaps and finding the right time to bring new tools into your martech ecosystem

• A forward-looking vision of what future martech deals will look like

• How to look at the impact of technology when evaluating time and material deals

Gary Topiol, Managing Director at Harris Quest, provides insight into how flexible research models are empowering marketing departments with more agile and data-driven strategies:

• How to balance a fast-paced, high-risk landscape with flexible research models.

• The future of ‘blended’ market research approaches and how businesses can leverage real-time survey deployment for faster insights.

• Procuring the right tools to future-proof your marketing strategy.

• Real-life case studies that illustrate how companies are adopting flexibility to guide strategy, improve reactivity and drive value.

Stagwell Marketing Cloud CEO Elspeth Rollert will be in conversation with three pioneering executives (Tina Fegent, Jillian Gibbs, and Claire Randall) to discuss the achievements of women in the industry, as well as some of the obstacles they’ve faced along the way. 

PRophet CEO & founder Aaron Kwittken shares his expertise regarding how to sort through new martech offerings in order to assess which ones will truly have an impact on your business. He’s joined by Iain Seers (CEO, RightSpend) and Vlad Komanicky (CEO and co-founder, Alchemists) in a conversation moderated by Dasha Dollar-Smirnova (Transition Director, MSQ).