Into the Cloud

Elevate your POV with researched and reported content for marketers.
The trouble with gift ads
Exploring a genre that's in love with cliché.
Media
Latest stories
Fake meat, fake beer, real opinions
Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.
Research
The trouble with gift ads
Exploring a genre that's in love with cliché.
Media
5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTech
Ignoring AI tools? Your employees are being left behind.
"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."
Elspeth Rollert, CEO of Stagwell Marketing Cloud
Read the story
5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTech
Every question to ask during a product demo
Cover all your bases before adding a new tool to your tech stack.
MarTech
10 ways Stagwell Marketing Cloud can change how you work
Real use cases for this suite of products built by marketers, for marketers.
MarTech
5 questions to ask before adding AI tools to your tech stack
From identifying specific use cases to determining ROI.
MarTech
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The trouble with gift ads
Exploring a genre that's in love with cliché.
Media
Meet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
Media
What's the future of interactive sports?
Unpacking the potentials of AR and VR at Sport Beach.
Media
What is creative asset tagging?
It's all about efficiency, consistency, and collaboration.
Media
Fake meat, fake beer, real opinions
Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.
Research
CMO Barbie on how to measure brand awareness
Everything you need to know about brand awareness through the lens of Barbie mania.
Research
Competing in an attention economy
How online survey panels can find their way again.
Research
How the proliferation of AI is impacting brand safety
Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?
Communications
Choosing the right influencer for your brand
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
Communications
A PR veteran on how to bring your values to work
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
Communications
Build a better brand story by making customers the heart of your messaging
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
Communications

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Every other week, find the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.