Into the Cloud
Elevate your POV with researched and reported content for modern marketers.
Latest stories
How QuestDIY uses AI to simplify survey writing
Consider it a drafting & research assistant that never sleeps.
Research10 mistakes to avoid when drafting your market research survey
From leading questions to inconsistent answer scales, here’s what to keep in mind.
Research(What's the story) morning glory?
"Our QuestDIY survey showed that the rush for tickets was driven more by kids in their teens and twenties who never got a chance to see Oasis first time around, rather than people in their 40s and 50s trying to relive their youth."
Read the story
MarTech
Why BYOAI is a bad idea
And why purpose-built solutions are a better bet.
MarTechID graphs & data clean rooms: What to know
These complementary technologies can change how you leverage data.
MarTechMyths about AI and marketing
Debunking some common canards.
MarTech5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTechTake five minutes to elevate your marketing POV
Twice monthly, get the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.
Media
How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
MediaHow AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
MediaMeet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
MediaThe beginner’s guide to media mix modeling
Two media mix modeling experts answer questions about how to get the most out of your marketing spend.
MediaResearch
Do consumers want advertisements to shock & surprise?
What a new Burger King ad campaign can teach us.
ResearchHow QuestDIY uses AI to simplify survey writing
Consider it a drafting & research assistant that never sleeps.
Research10 mistakes to avoid when drafting your market research survey
From leading questions to inconsistent answer scales, here’s what to keep in mind.
Research3 beverage brands making a splash—and why you should care
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
ResearchCommunications
3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
CommunicationsA PR veteran on how to bring your values to work
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
CommunicationsChoosing the right influencer for your brand
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
CommunicationsBuild a better brand story by making customers the heart of your messaging
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
CommunicationsGet marketing insights from the experts
Every other week, find the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.