Into the Cloud
Elevate your POV with researched and reported content for modern marketers.
Latest stories
Do consumers want advertisements to shock & surprise?
What a new Burger King ad campaign can teach us.
ResearchHow QuestDIY uses AI to simplify survey writing
Consider it a drafting & research assistant that never sleeps.
Research10 mistakes to avoid when drafting your market research survey
From leading questions to inconsistent answer scales, here’s what to keep in mind.
ResearchIgnoring AI tools? Your employees are being left behind.
"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."
Elspeth Rollert, CEO of Stagwell Marketing Cloud
MarTech
Why BYOAI is a bad idea
And why purpose-built solutions are a better bet.
MarTechID graphs & data clean rooms: What to know
These complementary technologies can change how you leverage data.
MarTechMyths about AI and marketing
Debunking some common canards.
MarTech5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTechTake five minutes to elevate your marketing POV
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Media
How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
MediaHow AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
MediaMeet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
MediaThe beginner’s guide to media mix modeling
Two media mix modeling experts answer questions about how to get the most out of your marketing spend.
MediaResearch
How QuestDIY uses AI to simplify survey writing
Consider it a drafting & research assistant that never sleeps.
ResearchBrands Making a Splash: Spotify
How the music-streaming giant softened the blow of a price hike.
Research(What's the story) morning glory?
A data-driven look at Oasis reunion fever.
ResearchDo consumers want advertisements to shock & surprise?
What a new Burger King ad campaign can teach us.
ResearchCommunications
3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
CommunicationsA PR veteran on how to bring your values to work
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
CommunicationsChoosing the right influencer for your brand
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
CommunicationsBuild a better brand story by making customers the heart of your messaging
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
CommunicationsGet marketing insights from the experts
Every other week, find the latest from Into the Cloud in your inbox.
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We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.