Into the Cloud

Elevate your POV with researched and reported content for marketers.
Experts weigh in on merging AI with your marketing strategy in 2024
Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.
MarTech
Latest stories
The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
Media
Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
Research
3 brands that made a splash this January—and why you should care
See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.
Research
Generative AI for market researchers 101
“I think that generative AI is going to be a market researcher’s superpower. It’s going to enhance what their current capabilities are.”
Xander Jefferson, Product Manager at QuestAI
Read the story
Experts weigh in on merging AI with your marketing strategy in 2024
Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.
MarTech
How two industry execs are approaching responsible AI
Transparency, accuracy, consent, and ownership are just a few key areas where guardrails need to be put in place in order to practice responsible AI.
MarTech
Code and Theory’s global CTO on creating synergy between creative and technology teams
Technical prowess in the age of digital transformation has become table stakes for agencies. Here’s how to cultivate a tech-forward creative culture.
MarTech
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The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
Media
How AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
Media
The anatomy of an iconic holiday ad
Historical lessons from advertorial, print, and media that unravel the creative drivers of festive advertising success.
Media
How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
Media
Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
Research
3 brands that made a splash this January—and why you should care
See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.
Research
A guide to building—and destroying—brand strategy
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
Research
Generative AI for market researchers 101
Two experts on generative AI use cases for market researchers—and what the future holds for research technology.
Research
How to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
Communications
The marketer’s guide to media monitoring
Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.
Communications
What is an influencer campaign brief, and why do you need one?
Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration. 
Communications
3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
Communications

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We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.