Into the Cloud
Elevate your POV with researched and reported content for modern marketers.
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The importance of vetting influencers
Here's how AI can help save money (and future headaches).
Communications(What's the story) morning glory?
"Our QuestDIY survey showed that the rush for tickets was driven more by kids in their teens and twenties who never got a chance to see Oasis first time around, rather than people in their 40s and 50s trying to relive their youth."
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MarTech
Myths about AI and marketing
Debunking some common canards.
MarTech5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTechEvery question to ask during a product demo
Cover all your bases before adding a new tool to your tech stack.
MarTech10 ways Stagwell Marketing Cloud can change how you work
Real use cases for this suite of products built by marketers, for marketers.
MarTechTake five minutes to elevate your marketing POV
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Media
Waking up from ad fatigue
What it is, why it happens, and how to beat it
MediaReturn on Ad Spend, explained
A metric for marketing to prove its worth.
MediaHow to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
MediaHow AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
MediaResearch
(What's the story) morning glory?
A data-driven look at Oasis reunion fever.
ResearchBrands Making a Splash: Wendy's
Gen Z is totally chicken.
Research3 beverage brands making a splash—and why you should care
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
Research3 brands that made a splash this September—and why you should care
See how consumers feel about Pandora, McDonald’s, and Skechers using data from Harris Brand Platform.
ResearchCommunications
The importance of vetting influencers
Here's how AI can help save money (and future headaches).
Communications3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
CommunicationsA PR veteran on how to bring your values to work
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
CommunicationsChoosing the right influencer for your brand
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
CommunicationsGet marketing insights from the experts
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We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.