Stagwell Marketing Cloud

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What is an influencer campaign brief, and why do you need one?

Sarah Dotson

Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.

Communications

Why press releases aren’t dead—and how to take yours to the next level

Anna Qiang

From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.

Communications

The marketer’s guide to media monitoring

Rula Al-Nasrawi

Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.

Communications

How to track communications ROI

Manal Yousuf

People, process, and technology are at the heart of making the impact of your comms efforts concrete.

Communications

How to track communications ROI

“Words can be computational now. Words are data.”

Aaron Kwittken, founder and CEO of PRophet Earn, on how ML and AI will change the way comms pros measure success

Read the interview

More on Into the Cloud

Generative AI, marketing, and the industry's carbon footprint

Scott Indrisek

We used QuestDIY to survey consumers in mere hours.

Research

Is your creative team still wasting time on A/B tests?

Daniel Purnell

Generative AI tools can help make creative asset production more efficient.

Media

Communications

stories

What is an influencer campaign brief, and why do you need one?

Sarah Dotson

Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.

Communications

Why press releases aren’t dead—and how to take yours to the next level

Anna Qiang

From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.

Communications

The marketer’s guide to media monitoring

Rula Al-Nasrawi

Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.

Communications

How to track communications ROI

Manal Yousuf

People, process, and technology are at the heart of making the impact of your comms efforts concrete.

Communications

3 social media experts on how to go viral

Whitney Rudeseal Peet

Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.

Communications