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Webby Winner 2024. Manage end-to-end influencer discovery and collaboration.
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Identify storylines about your brand, competitors, and industry.
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QuestBrand
Keep the pulse on your brand health metrics.
QuestAI
Analyze unstructured data sets across focus groups and open ends.
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Understand what drives great customer experiences.
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Create, target, and deploy surveys at speed.
QuestIC
Connect with customers in tailored insight communities.
Media Studio
The People Platform
Unlock anonymized mobile data that delivers real-world consumer movements.
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Synthesize complex data that drives actionable audience insights.
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Maximize creative performance with data and AI.
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Products
Harris Quest Research
QuestBrand
Keep the pulse on your brand health metrics.
QuestAI
Analyze unstructured data sets across focus groups and open ends.
QuestCX
Understand what drives great customer experiences.
QuestDIY
Create, target, and deploy surveys at speed.
QuestIC
Connect with customers in tailored insight communities.
PRophet Comms Tech
Earn
Test, predict, and land your pitch.
Influence
Webby Winner 2024. Manage end-to-end influencer discovery and collaboration.
Monitor
Identify storylines about your brand, competitors, and industry.
Media Studio
The People Platform
Unlock anonymized mobile data that delivers real-world consumer movements.
Activate
Perfect your media mix and push custom audiences to your preferred DSP.
CUE
Synthesize complex data that drives actionable audience insights.
SmartAssets
Maximize creative performance with data and AI.
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Articles on
Communications
The importance of vetting influencers
By
Stagwell Marketing Cloud
Here's how AI can help save money (and future headaches).
Communications
Should your brand invest in virtual influencers?
By
Manal Yousuf
The field is more than a novelty, but not yet an industry disruptor.
Communications
PRophet's CMO on their Webby win
By
Scott Indrisek
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications
What is an influencer campaign brief, and why do you need one?
By
Sarah Dotson
Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.
Communications
How to track communications ROI
“Words can be computational now. Words are data.”
Aaron Kwittken, founder and CEO of PRophet Earn, on how ML and AI will change the way comms pros measure success
Read the story
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Communications
stories
The importance of vetting influencers
By
Stagwell Marketing Cloud
Here's how AI can help save money (and future headaches).
Communications
Should your brand invest in virtual influencers?
By
Manal Yousuf
The field is more than a novelty, but not yet an industry disruptor.
Communications
PRophet's CMO on their Webby win
By
Scott Indrisek
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications
What is an influencer campaign brief, and why do you need one?
By
Sarah Dotson
Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.
Communications
Why press releases aren’t dead—and how to take yours to the next level
By
Anna Qiang
From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.
Communications
The marketer’s guide to media monitoring
By
Rula Al-Nasrawi
Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.
Communications
What you need to know about measuring and improving brand equity
By
Sarah Dotson
Brand equity describes the value a brand holds in the eyes of its customer and the market. Here's how to measure it and take it to the next level.
Communications
How to track communications ROI
By
Manal Yousuf
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
Communications
Build a better brand story by making customers the heart of your messaging
By
Whitney Rudeseal Peet
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
Communications
How the proliferation of AI is impacting brand safety
By
Sarah Dotson
Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?
Communications
Choosing the right influencer for your brand
By
Sarah Dotson
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
Communications
3 social media experts on how to go viral
By
Whitney Rudeseal Peet
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
Communications
A PR veteran on how to bring your values to work
By
Sarah Dotson
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
Communications
More on Into the Cloud
Brands Making a Splash: Spotify
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How the music-streaming giant softened the blow of a price hike.
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Do consumers want advertisements to shock & surprise?
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What a new Burger King ad campaign can teach us.
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