Articles on

Communications

PRophet's CMO on their Webby win
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications
What is an influencer campaign brief, and why do you need one?
Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration. 
Communications
Why press releases aren’t dead—and how to take yours to the next level
From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.
Communications
The marketer’s guide to media monitoring
Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.
Communications
How to track communications ROI
“Words can be computational now. Words are data.”
Aaron Kwittken, founder and CEO of PRophet Earn, on how ML and AI will change the way comms pros measure success
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PRophet's CMO on their Webby win
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications
What is an influencer campaign brief, and why do you need one?
Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration. 
Communications
Why press releases aren’t dead—and how to take yours to the next level
From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.
Communications
The marketer’s guide to media monitoring
Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.
Communications
What you need to know about measuring and improving brand equity
Brand equity describes the value a brand holds in the eyes of its customer and the market. Here's how to measure it and take it to the next level.
Communications
How to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
Communications
Build a better brand story by making customers the heart of your messaging
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
Communications
How the proliferation of AI is impacting brand safety
Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?
Communications
Choosing the right influencer for your brand
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
Communications
3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
Communications
A PR veteran on how to bring your values to work
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
Communications

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