Articles By

Manal Yousuf

How to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
Research
What marketers need to know about funnels
…and it’s not what you think.
MarTech
More from this author
How to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
Research
What marketers need to know about funnels
…and it’s not what you think.
MarTech
How to track marketing research ROI
In the second of a three-part series on marketing ROI, we dig deep into the importance of marketing research and how to track the ROI of your initiatives.
How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
Media
How to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
Communications
How AI and blockchain are fueling the new creator economy
Blockchain and decentralized technologies let the 99 percent of creators own and monetize their likeness.
How AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
Media

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