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Launching at SXSW, the tool will be part of a suite of new AI-powered products aimed at public relations professionals.

The holding company says the partnership could result in simplified workflows and improved connections across platforms.

Could the marketing ecosystem slowly be shuffling toward a post-walled garden era — and might generative AI be an accelerant for the evolution?

A year after its acquisition of Maru, Stagwell Marketing Cloud is putting the tech expertise of Maru to good use by rolling out a suite of AI-based research products.

The move to value-based billing is marketers’ next-gen competitive edge.

Retailer Target has been integrated into an AR mini-game.

Augmented reality features will be available during home games and away game watch parties.

ARound, from global marketing and technology company Stagwell, may be the AR breakthrough the sports world has been waiting for.

The platform uses AI to categorize assets with a brand’s creative library and measure the impact of its ads through performance data.