Let advanced data science guide your media mix.
Eliminate uncertainty and boost ROI with Media Studio. Buildyour target audience using a variety of attitudinal, behavioral, andtransactional data—then measure creative performance and optimize ads.
Understand your consumer and plan a custom audience
Use location data from millions of US consumer devices, direct-from-consumer survey responses, web scraping, and more to understand segments at the deepest level possible—across channels and geographies. 
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Optimize your media spend and activate media
Perform media mix modeling and push custom built audiences directly to your media activation platforms.
Improve your media mix
Maximize creative performance with data and AI
Stage predictive and prescriptive analyses of ad creative, and make quick actionable changes to assets using generative AI. 
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Into the cloud
Elevate your media POV on Into the Cloud
The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
The anatomy of an iconic holiday ad
Historical lessons from advertorial, print, and media that unravel the creative drivers of festive advertising success.
The beginner’s guide to media mix modeling
Two media mix modeling experts answer questions about how to get the most out of your marketing spend.
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Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.