Articles By

Scott Indrisek

It's October. Are you already behind on holiday shopping?
According to our latest QuestDIY survey, you might be.
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The State of Pumpkin Spice: 2024 Edition
We revisit one of our most popular QuestDIY surveys.
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More from this author
It's October. Are you already behind on holiday shopping?
According to our latest QuestDIY survey, you might be.
Research
The State of Pumpkin Spice: 2024 Edition
We revisit one of our most popular QuestDIY surveys.
Research
Brands Making a Splash: Spotify
How the music-streaming giant softened the blow of a price hike.
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Do consumers want advertisements to shock & surprise?
What a new Burger King ad campaign can teach us.
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(What's the story) morning glory?
A data-driven look at Oasis reunion fever.
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Brands Making a Splash: Wendy's
Gen Z is totally chicken.
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Taking the temperature of the 2024 Summer Olympics
Who’s excited, how they’re watching...and what’s this about breakdancing?
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Brands Making a Splash: e.l.f. Cosmetics
A "Dickish" ad campaign pays off.
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Fake meat, fake beer, real opinions
Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.
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5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTech
Lindsay Hong on the genesis of SmartAssets
“I’m optimistic about the future of AI and advertising.”
Media
Are sports fans ready for AR and VR?
Survey data has some good news for brands looking to tell stories in this space.
Media
What's an insight community?
Get always-on access to a vetted group of consumers.
Research
ARound is a game changer for fans & brands
Augmented reality energizes the live sports experience.
Media
10 ways Stagwell Marketing Cloud can change how you work
Real use cases for this suite of products built by marketers, for marketers.
MarTech
Every question to ask during a product demo
Cover all your bases before adding a new tool to your tech stack.
MarTech
Brands making a splash this May
Beyoncé loves Levi's, plus a TikTok-famous cruise.
Research
What is creative asset tagging?
It's all about efficiency, consistency, and collaboration.
Media
PRophet's CMO on their Webby win
"We're all about helping our customers, and we are supremely focused on solving business challenges."
Communications
What's a Digital Asset Management (DAM) System?
It's a collaborative way to store and organize creative components.
MarTech
4 Ways AI Can Make Focus Group Reporting Less Hellish
Automate the worst parts of your job.
Research
Generative AI, marketing, and the industry's carbon footprint
We used QuestDIY to survey consumers in mere hours.
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