Articles on

Media

2023 Gave Us Reasons To Be Optimistic About the Film Industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
Media
What is ad tech?
Understanding the ad tech ecosystem, and how to harness its power.
Media
The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
Media
The anatomy of an iconic holiday ad
Historical lessons from advertorial, print, and media that unravel the creative drivers of festive advertising success.
Media
How AI can help marketers build better audiences
"Moving forward, I don't think any major tech company is going to get away with not having some sort of AI built into their engine. They're just going to get left behind."
Rachel Bien, SVP of Omnichannel Media Architecture at Assembly Global
Read the interview

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2023 Gave Us Reasons To Be Optimistic About the Film Industry
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