Articles on

Media

Is your creative team still wasting time on A/B tests?
Generative AI tools can help make creative asset production more efficient.
Media
2023 gave us reasons to be optimistic about the film industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
Media
What is ad tech?
Understanding the ad tech ecosystem, and how to harness its power.
Media
The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
Media
How AI can help marketers build better audiences
"Moving forward, I don't think any major tech company is going to get away with not having some sort of AI built into their engine. They're just going to get left behind."
Rachel Bien, SVP of Omnichannel Media Architecture at Assembly Global
Read the interview

More on Into the Cloud

Is your creative team still wasting time on A/B tests?
Generative AI tools can help make creative asset production more efficient.
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2023 gave us reasons to be optimistic about the film industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
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Is your creative team still wasting time on A/B tests?
Generative AI tools can help make creative asset production more efficient.
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2023 gave us reasons to be optimistic about the film industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
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Understanding the ad tech ecosystem, and how to harness its power.
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The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
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The anatomy of an iconic holiday ad
Historical lessons from advertorial, print, and media that unravel the creative drivers of festive advertising success.
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The beginner’s guide to media mix modeling
Two media mix modeling experts answer questions about how to get the most out of your marketing spend.
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Meet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
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How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
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How AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
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