Articles on

Media

The trouble with gift ads
Exploring a genre that's in love with cliché.
Media
What's the future of interactive sports?
Unpacking the potentials of AR and VR at Sport Beach.
Media
Lindsay Hong on the genesis of SmartAssets
“I’m optimistic about the future of AI and advertising.”
Media
Are sports fans ready for AR and VR?
Survey data has some good news for brands looking to tell stories in this space.
Media
Is your creative team still wasting time on A/B tests?
"Generative AI is upending the marketing landscape, bringing exponentially more data into the measurement of creative effectiveness than ever before."
Read the story

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The trouble with gift ads
Exploring a genre that's in love with cliché.
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The trouble with gift ads
Exploring a genre that's in love with cliché.
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What's the future of interactive sports?
Unpacking the potentials of AR and VR at Sport Beach.
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Lindsay Hong on the genesis of SmartAssets
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Augmented reality energizes the live sports experience.
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What is creative asset tagging?
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Is your creative team still wasting time on A/B tests?
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2023 gave us reasons to be optimistic about the film industry
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The anatomy of a great Valentine’s Day ad
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The anatomy of an iconic holiday ad
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The beginner’s guide to media mix modeling
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Meet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
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How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
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How AI can help marketers build better audiences
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