Articles By

Daniel Purnell

2023 Gave Us Reasons To Be Optimistic About the Film Industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
Media
Experts weigh in on merging AI with your marketing strategy in 2024
Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.
MarTech
More from this author
2023 Gave Us Reasons To Be Optimistic About the Film Industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
Media
Experts weigh in on merging AI with your marketing strategy in 2024
Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.
MarTech
The anatomy of a great Valentine’s Day ad
How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.
Media
Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
Research
The anatomy of an iconic holiday ad
Historical lessons from advertorial, print, and media that unravel the creative drivers of festive advertising success.
Media
How two industry execs are approaching responsible AI
Transparency, accuracy, consent, and ownership are just a few key areas where guardrails need to be put in place in order to practice responsible AI.
MarTech

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