Articles on

Research

How to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
Research
Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
Research
3 brands that made a splash this January—and why you should care
See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.
Research
2023 State of Pumpkin Spice Report
We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.
Research
A guide to building—and destroying—brand strategy
"Building and maintaining a successful brand strategy is a complex and dynamic endeavor. It requires a deep understanding of your brand's identity, audience, and the ever-evolving market landscape."
Alicia Marie Beatty, marketing expert and journalist
Read the interview

More on Into the Cloud

2023 Gave Us Reasons To Be Optimistic About the Film Industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
Media
A quick guide to getting started with AI, for marketers
In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.
MarTech

More

Research

stories

How to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
Research
Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
Research
3 brands that made a splash this January—and why you should care
See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.
Research
2023 State of Pumpkin Spice Report
We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.
Research
Generative AI for market researchers 101
Two experts on generative AI use cases for market researchers—and what the future holds for research technology.
Research
A guide to building—and destroying—brand strategy
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
Research
3 beverage brands making a splash—and why you should care
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
Research

Get marketing insights from the experts

Every other week, find the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.