Research

How the music-streaming giant softened the blow of a price hike.

Do consumers want advertisements to shock & surprise?

What a new Burger King ad campaign can teach us.

How QuestDIY uses AI to simplify survey writing

Stagwell Marketing Cloud

Consider it a drafting & research assistant that never sleeps.

10 mistakes to avoid when drafting your market research survey

Stagwell Marketing Cloud

From leading questions to inconsistent answer scales, here’s what to keep in mind.

(What's the story) morning glory?

A data-driven look at Oasis reunion fever.

Brands Making a Splash: Wendy's

Gen Z is totally chicken.

The fate of cookies & the future of data

Michelle Bai

Some thoughts on Google's "cookie reversal" and what it means for marketers.

Taking the temperature of the 2024 Summer Olympics

Who’s excited, how they’re watching...and what’s this about breakdancing?

Brands Making a Splash: e.l.f. Cosmetics

A "Dickish" ad campaign pays off.

Fake meat, fake beer, real opinions

Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.

4 steps to follow for your market research project

Stagwell Marketing Cloud

Stop wasting time on inefficient research!

What's an insight community?

Get always-on access to a vetted group of consumers.

Brands making a splash this May

Beyoncé loves Levi's, plus a TikTok-famous cruise.

4 Ways AI Can Make Focus Group Reporting Less Hellish

Automate the worst parts of your job.

Generative AI, marketing, and the industry's carbon footprint

We used QuestDIY to survey consumers in mere hours.

How to incorporate market research into your marketing strategy

Manal Yousuf

Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.

Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl

Daniel Purnell

Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?

3 brands that made a splash this January—and why you should care

See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.

2023 State of Pumpkin Spice Report

We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.

CMO Barbie on how to measure brand awareness

Alicia Marie Beatty

Everything you need to know about brand awareness through the lens of Barbie mania.

Generative AI for market researchers 101

Two experts on generative AI use cases for market researchers—and what the future holds for research technology.

3 brands that made a splash this September—and why you should care

See how consumers feel about Pandora, McDonald’s, and Skechers using data from Harris Brand Platform.

A guide to building—and destroying—brand strategy

Alicia Marie Beatty

In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.

3 beverage brands making a splash—and why you should care

See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.