optimize

Use data-led feedback to transform your creative

Make sure ads hit the mark every time with AI-enabled creative tagging, pre-flight creative scoring, and prescriptive multi-channel ad optimization.
See how it works
The generative AI platform at the forefront of creative strategy and data-driven advertising

Unravel the creative drivers in advertising success

Dissect your assets at creative component–level using AI-enabled tagging for both video and static images. Automated categorization allows you to search campaigns by creative tag, campaign success, seasonality and other customizable parameters. Manage all of your assets from a single source of truth with full omnichannel integration.

Leverage insights and learn from campaign performance data

Generate prescriptive recommendations to guide your ad strategy and predict campaign success preflight. In-platform creative scoring and historical performance metrics—industry benchmarks, best practices, emotional response and attention analysis—provide a confident pathway for brands to optimize engagement across all personas.

Enhance your digital assets using AI-driven creative optimization

Future-proof your campaigns using AI-powered creative optimization to tailor content for consumer preferences on each platform, putting an end to asset wastage and overproduction by backing creative optimization with data. 

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“Campaign success is driven more by the creative elements than by the executional elements.”
Lindsay Hong, CEO and Co-founder of Optimize
features and benefits

Create better ads with AI

AI-enabled asset classification 
Preflight creative scoring  
Deep creative reporting 
Prescriptive recommendations
Generative creative adaptations 
AI-enabled asset classification 
Preflight creative scoring  
Deep creative reporting 
Prescriptive recommendations
Generative creative adaptations 

Optimize is for media strategists and social media managers who want to sharpen campaign performance.

Explore other Stagwell Marketing Cloud use cases for media and social media teams.
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