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QuestBrand
Keep the pulse on your brand health metrics.
QuestDIY
Create, target, and deploy surveys at speed.
QuestCX
Understand what drives great customer experiences.
QuestIC
Connect with customers in tailored insight communities.
QuestAI
Analyze unstructured data sets across focus groups and open ends.
PRophet Comms Tech
Earn
Test, predict, and land your pitch.
Influence
Manage end-to-end influencer discovery and collaboration.
Monitor
Identify storylines about your brand, competitors, and industry.
The Media Studio
Plan
Create detailed consumer profiles and build high-performing audiences.
Activate
Perfect your media mix and push custom audiences to your preferred DSP.
SmartAssets
Maximize creative performance with data and AI.
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Articles By
Mark Penn
AI is the next quantum leap for marketers—but only if humans steer it
By
Mark Penn
AI had endless marketing use cases, but it needs humans to really make it sing.
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AI is the next quantum leap for marketers—but only if humans steer it
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