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Into the Cloud
Stagwell Marketing Cloud's blog covering MarTech, media, communications, and research for the modern marketer.
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Elevate your POV with researched and reported content for marketers.
INTO THE CLOUD
MarTech
What marketers need to know about funnels
…and it’s not what you think.
Manal Yousuf
9 mins
How to track communications ROI
Communications
A guide to building—and destroying—brand strategy
Research
ELEVATE YOUR POV
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Recent
MarTech
Media
Research
Communications
Communications
How to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
MarTech
What marketers need to know about funnels
…and it’s not what you think.
Research
3 beverage brands making a splash—and why you should care
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
Research
2023 State of Pumpkin Spice Report
We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.
Research
A guide to building—and destroying—brand strategy
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
MarTech
Code and Theory’s global CTO on creating synergy between creative and technology teams
Technical prowess in the age of digital transformation has become table stakes for agencies. Here’s how to cultivate a tech-forward creative culture.
Research
Generative AI for market researchers 101
Two experts on generative AI use cases for market researchers—and what the future holds for research technology.
Research
Build a better brand story by making customers the heart of your messaging
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
Research
How to track marketing research ROI
In the second of a three-part series on marketing ROI, we dig deep into the importance of marketing research and how to track the ROI of your initiatives.
Next
MarTech
What marketers need to know about funnels
…and it’s not what you think.
MarTech
Code and Theory’s global CTO on creating synergy between creative and technology teams
Technical prowess in the age of digital transformation has become table stakes for agencies. Here’s how to cultivate a tech-forward creative culture.
MarTech
What I learned about responsible AI from Google, Microsoft, and OpenAI
A look at responsible AI through the lens of the biggest players in the space.
MarTech
AI is the next quantum leap for marketers—but only if humans steer it
AI had endless marketing use cases, but it needs humans to really make it sing.
MarTech
A CTO on what marketers should know about generative AI
From LLMs to data security, a CTO answers marketers’ questions about generative AI.
MarTech
Generative AI use cases for marketers
Diving into five generative AI use cases marketers should implement today.
MarTech
An entrepreneur, Chief Brand Officer, and investor on the future of AI and AR in sports
AI and AR are revolutionizing the fan experience.
MarTech
3 experts on how to build a marketing tech stack
From how to think about the tools your team needs to easing tension around tech adoption, here’s what you need to know to build a MarTech stack that scales.
Media
How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
Media
How AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
Media
The beginner’s guide to media mix modeling
Two media mix modeling experts answer questions about how to get the most out of your marketing spend.
Media
Meet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
Research
3 beverage brands making a splash—and why you should care
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
Research
2023 State of Pumpkin Spice Report
We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.
Research
A guide to building—and destroying—brand strategy
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
Research
Generative AI for market researchers 101
Two experts on generative AI use cases for market researchers—and what the future holds for research technology.
Research
Build a better brand story by making customers the heart of your messaging
From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.
Research
How to track marketing research ROI
In the second of a three-part series on marketing ROI, we dig deep into the importance of marketing research and how to track the ROI of your initiatives.
Research
3 brands that made a splash this September—and why you should care
See how consumers feel about Pandora, McDonald’s, and Skechers using data from Harris Brand Platform.
Research
3 brands that are making a splash—and why you should care
See how consumers feel about Wendy’s, Abercrombie & Fitch, and Aldo using data from Harris Brand Platform.
Research
CMO Barbie on how to measure brand awareness
Everything you need to know about brand awareness through the lens of Barbie mania.
Research
Travel brands that made a splash this July—and why you should care
See how brands like Marriott, Vrbo, and Booking.com stack up during a busy travel season
Research
3 brands that made a splash this June—and why you should care
See how consumers feel about Tinder, Bose, and Hilton using data from Harris Brand Platform.
Research
Live from Cannes: Friday, June 23rd
A brand battle between streaming giants, the Apple ad up to win it all, AI in sports, and more
Research
Live from Cannes: Thursday, June 22nd
Ketchup-colored tattoos, wholesome high-end brands, networking on the beach, and more
Research
Live from Cannes: Wednesday, June 21st
An evolving creator economy, Chipotle Doppelgängers, Patagonia v. The North Face, and more
Research
Live from Cannes: Tuesday, June 20th
A beer-filled sneaker, Kendrick Lamar as your financial advisor, TikTok v. Pinterest, and more
Research
Live from Cannes: Monday, June 19th
A giant Cheeto sculpture, cat people quirks, generative AI, and more
Research
3 brands that made a splash this May—and why you should care
See how consumers feel about Lego, Hotels.com, and Tupperware using data from Harris Brand Platform.
Research
3 brands that made a splash this April—and why you should care
See how consumers feel about PrettyLittleThing, Netflix, and Eli Lilly using data from Harris Brand Platform.
Research
What you need to know about measuring and improving brand equity
Brand equity describes the value a brand holds in the eyes of its customer and the market. Here's how to measure it and take it to the next level.
Research
3 brands that made a splash this March—and why you should care
See how consumers feel about the PGA Tour, Estée Lauder, and Pedialyte using data from Harris Brand Platform.
Communications
How to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
Communications
3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
Communications
Why press releases aren’t dead—and how to take yours to the next level
From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.
Communications
How AI and blockchain are fueling the new creator economy
Blockchain and decentralized technologies let the 99 percent of creators own and monetize their likeness.
Communications
How the proliferation of AI is impacting brand safety
Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?
Communications
A PR veteran on how to bring your values to work
PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.
Communications
Choosing the right influencer for your brand
Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.
Communications
How generative AI will impact the communications industry
Generative AI will continue to grow in popularity among comms pros, acting as a first-draft creator and potentially disrupting the agency/brand billing model.
Communications
2023 State of Comms Tech Report
Our 6 predictions for how the Comms Tech landscape will change in 2023.
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