Into the Cloud
Elevate your POV with researched and reported content for marketers.
2023 Gave Us Reasons To Be Optimistic About the Film Industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
Media
Latest stories
A quick guide to getting started with AI, for marketers
In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.
MarTechHow to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
ResearchGenerative AI for market researchers 101
“I think that generative AI is going to be a market researcher’s superpower. It’s going to enhance what their current capabilities are.”
Xander Jefferson, Product Manager at QuestAI
MarTech
A quick guide to getting started with AI, for marketers
In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.
MarTechExperts weigh in on merging AI with your marketing strategy in 2024
Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.
MarTechHow two industry execs are approaching responsible AI
Transparency, accuracy, consent, and ownership are just a few key areas where guardrails need to be put in place in order to practice responsible AI.
MarTechWhat marketers need to know about funnels
…and it’s not what you think.
MarTechTake five minutes to elevate your marketing POV
Twice monthly, get the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.
Media
2023 Gave Us Reasons To Be Optimistic About the Film Industry
The data shows that streaming isn’t killing off the IRL theater experience just yet
MediaHow to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
MediaHow AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
MediaMeet the team bringing performance and creative together in a new SaaS tool for marketers
The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.
MediaResearch
3 beverage brands making a splash—and why you should care
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
ResearchA guide to building—and destroying—brand strategy
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
ResearchGenerative AI for market researchers 101
Two experts on generative AI use cases for market researchers—and what the future holds for research technology.
Research2023 State of Pumpkin Spice Report
We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.
ResearchCommunications
3 social media experts on how to go viral
Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.
CommunicationsHow to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
CommunicationsThe marketer’s guide to media monitoring
Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.
CommunicationsWhy press releases aren’t dead—and how to take yours to the next level
From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.
CommunicationsGet marketing insights from the experts
Every other week, find the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.