INTO THE CLOUD

…and it’s not what you think.

Technical prowess in the age of digital transformation has become table stakes for agencies. Here’s how to cultivate a tech-forward creative culture.

A look at responsible AI through the lens of the biggest players in the space.

AI had endless marketing use cases, but it needs humans to really make it sing.

From LLMs to data security, a CTO answers marketers’ questions about generative AI.

Diving into five generative AI use cases marketers should implement today.

AI and AR are revolutionizing the fan experience.

From how to think about the tools your team needs to easing tension around tech adoption, here’s what you need to know to build a MarTech stack that scales.

What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.

AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.

Two media mix modeling experts answer questions about how to get the most out of your marketing spend.

The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.

See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.

We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.

In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.

Two experts on generative AI use cases for market researchers—and what the future holds for research technology.

From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.

In the second of a three-part series on marketing ROI, we dig deep into the importance of marketing research and how to track the ROI of your initiatives.

See how consumers feel about Pandora, McDonald’s, and Skechers using data from Harris Brand Platform.

See how consumers feel about Wendy’s, Abercrombie & Fitch, and Aldo using data from Harris Brand Platform.

Everything you need to know about brand awareness through the lens of Barbie mania.

See how brands like Marriott, Vrbo, and Booking.com stack up during a busy travel season

See how consumers feel about Tinder, Bose, and Hilton using data from Harris Brand Platform.

A brand battle between streaming giants, the Apple ad up to win it all, AI in sports, and more

Ketchup-colored tattoos, wholesome high-end brands, networking on the beach, and more

An evolving creator economy, Chipotle Doppelgängers, Patagonia v. The North Face, and more

A beer-filled sneaker, Kendrick Lamar as your financial advisor, TikTok v. Pinterest, and more

A giant Cheeto sculpture, cat people quirks, generative AI, and more

See how consumers feel about Lego, Hotels.com, and Tupperware using data from Harris Brand Platform.

See how consumers feel about PrettyLittleThing, Netflix, and Eli Lilly using data from Harris Brand Platform.

Brand equity describes the value a brand holds in the eyes of its customer and the market. Here's how to measure it and take it to the next level.

See how consumers feel about the PGA Tour, Estée Lauder, and Pedialyte using data from Harris Brand Platform.

People, process, and technology are at the heart of making the impact of your comms efforts concrete.

Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.

From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.

Blockchain and decentralized technologies let the 99 percent of creators own and monetize their likeness.

Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?

PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.

Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.

Generative AI will continue to grow in popularity among comms pros, acting as a first-draft creator and potentially disrupting the agency/brand billing model.

Our 6 predictions for how the Comms Tech landscape will change in 2023.